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Green & Black's
With a sharp rise in the need for sustainable and ethical gifting, we were approached to help strike a balance between a relevant, unique and high-quality gifting experience, and a positive sustainability story.
As well as heroing sustainability, we wanted to explain to consumers why this brand was ethically head and shoulders above the others...
To achieve this we incorporated the experience of unwrapping something special, something precious. As layers are folded back, information is divulged – enabling the brand to celebrate once more the heritage and meaning of Green & Blacks.
The Results
We want to express our appreciation for all of the hard work and effort you have made in making our G&B Agile project a success. The timeline for this project was particularly quite tight; but the Touch design team worked with us to meet our brief on time and in full. They were so agile in their feedback and iteration methodology which allowed us to have an outstanding out- come with our pack designs.
Senior Packaging Technologist, Mondelēz
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